Short
Arnold
Lara MKFC Targets Extraterrestrials
November 23rd 2006 06:34
This image was found in an article in the Sydney Morning Herald. Were it in some more dubious source, I would find this very hard to believe. Though I guess it should technically be possible to check its validity on Google Earth.
In their latest advertising campaign, KFC have created the world's first advertisement visible from space, located in the Nevada desert.
In some ways, I find this truly disgusting. Already advertising has become extremely invasive, and I am perpetually irked by a bombardment of images on the bus, train and street. Definitely advertising has a place in society. But personally I believe advertising should be completely limited to private spaces such as magazines, radio stations and TV, at least then you can chose to limit your exposure. I actually find it offensive to have a barrage of material forced upon me, particularly when a lot of the content is blatantly sexist.
This KFC ad is representative of the even more manipulative consumeristic future that is ahead of us. Such a future has already been predicted by perceptive science fiction writers such as Matt Groening in Futurama. Fry is outraged when advertising enters his dreams, ranting that in his time there was only advertising on TV, radio, magazines, public transport, T-shirts, the street, eggs and in the sky. Another example was either in a Douglas Adams novel or Red Dwarf book where the Coca Cola Amatil of the future invests a fortune in destroying a star constellation so that the resulting explosion takes on the shape of ‘Coke’ in the night sky.
On the other hand, KFC’s new campaign also seems completely useless. Only visible from space, this advertisement will presumably not look like anything from the ground. So it’s not really reaching its target demographic (Earthlings) unless they perhaps next plan to open a KFC in space. They say that the Nevada desert is a hub for UFO sightings and paranormal activity, so perhaps they are trying to move into a new niche market.
It is believed that the use of low-resolution images and text extracts in this context
• to illustrate the publication in question,
• with the owners’ names either visible on the image itself or written in the image description below,
on the www.foodherald.com hosted on a server in Australia by www.orble.com , qualifies as fair use under Australian copyright law.
www.smh.com.au
In their latest advertising campaign, KFC have created the world's first advertisement visible from space, located in the Nevada desert.
In some ways, I find this truly disgusting. Already advertising has become extremely invasive, and I am perpetually irked by a bombardment of images on the bus, train and street. Definitely advertising has a place in society. But personally I believe advertising should be completely limited to private spaces such as magazines, radio stations and TV, at least then you can chose to limit your exposure. I actually find it offensive to have a barrage of material forced upon me, particularly when a lot of the content is blatantly sexist.
On the other hand, KFC’s new campaign also seems completely useless. Only visible from space, this advertisement will presumably not look like anything from the ground. So it’s not really reaching its target demographic (Earthlings) unless they perhaps next plan to open a KFC in space. They say that the Nevada desert is a hub for UFO sightings and paranormal activity, so perhaps they are trying to move into a new niche market.
It is believed that the use of low-resolution images and text extracts in this context
• to illustrate the publication in question,
• with the owners’ names either visible on the image itself or written in the image description below,
on the www.foodherald.com hosted on a server in Australia by www.orble.com , qualifies as fair use under Australian copyright law.
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