Short
Arnold
Lara MCarbonated Milk - RPM & E-Moo
June 12th 2006 09:31
Got milk?
No, I don’t got it. I just don’t get it. Why would they do such a thing?
Only in America could this happen. And it did happen. The first variety developed is called ‘E-moo’ and is targeted towards children. The rationale behind this new form of milk, according to the inventors, is to make milk more appealing to kids who are addicted to soft drinks. However, the milk is coloured and flavoured to cover up the bitter taste caused by the carbonation. Surely it would just be better to beat the kids every time they wanted a soft drink, like in the good old days? I know a girl who was forced to make vomiting sounds as a young child whenever she passed a McDonald’s, and now, Clockwork Orange style, she has an aversion to McDonald’s food.
The next kind of carbonated milk developed is called ‘Refreshing Power Milk’ (RPM) and was marketed to young adults in flavours such as vanilla cappuccino, Brazilian chocolate and chocolate raspberry. It is supposedly a healthy alternative to sports drinks.
There is an article from CCN dated from 2003 when this drink was released, though I haven’t been able to find any more recent information. Perhaps this means it was a massive flop? Or is this just another multifarious junk food product that never made it out of America, like Reese’s Pieces, Fluff and Twinkie bars.
I predict that if this does become enough of a success to take to Australian shelves that it will quickly disappear into zany obscurity once more. Certainly people will be interested in the product as a novelty but I doubt that this will result in any lasting loyalties. I can’t really even imagine what these mutant milks would taste like, though I’m sure it can’t be good. On the other hand, I could be wrong. Maybe it tastes a bit like a spider, which is definitely milky and carbonated, and definitely tasty. And who would have thought that something as disgusting as Coca Cola could be so popular. I guess we’ll have to just wait and see.
It is believed that the use of low-resolution images in this context
• to illustrate the product in question,
• with the product name either visible on the image itself or written in the image description above,
on the www.foodherald.com hosted on a server in Australia by www.orble.com , qualifies as fair use under Australian copyright law.
No, I don’t got it. I just don’t get it. Why would they do such a thing?
Only in America could this happen. And it did happen. The first variety developed is called ‘E-moo’ and is targeted towards children. The rationale behind this new form of milk, according to the inventors, is to make milk more appealing to kids who are addicted to soft drinks. However, the milk is coloured and flavoured to cover up the bitter taste caused by the carbonation. Surely it would just be better to beat the kids every time they wanted a soft drink, like in the good old days? I know a girl who was forced to make vomiting sounds as a young child whenever she passed a McDonald’s, and now, Clockwork Orange style, she has an aversion to McDonald’s food.
The next kind of carbonated milk developed is called ‘Refreshing Power Milk’ (RPM) and was marketed to young adults in flavours such as vanilla cappuccino, Brazilian chocolate and chocolate raspberry. It is supposedly a healthy alternative to sports drinks.
http://www.news.cornell.edu/Chronicle/01/3.29.01/e-Moo.html
There is an article from CCN dated from 2003 when this drink was released, though I haven’t been able to find any more recent information. Perhaps this means it was a massive flop? Or is this just another multifarious junk food product that never made it out of America, like Reese’s Pieces, Fluff and Twinkie bars.
I predict that if this does become enough of a success to take to Australian shelves that it will quickly disappear into zany obscurity once more. Certainly people will be interested in the product as a novelty but I doubt that this will result in any lasting loyalties. I can’t really even imagine what these mutant milks would taste like, though I’m sure it can’t be good. On the other hand, I could be wrong. Maybe it tastes a bit like a spider, which is definitely milky and carbonated, and definitely tasty. And who would have thought that something as disgusting as Coca Cola could be so popular. I guess we’ll have to just wait and see.
The facial expression produced by drinking RPM
It is believed that the use of low-resolution images in this context
• to illustrate the product in question,
• with the product name either visible on the image itself or written in the image description above,
on the www.foodherald.com hosted on a server in Australia by www.orble.com , qualifies as fair use under Australian copyright law.
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